During 2011’s Wisconsin uprising, Mahlon Mitchell, a firefighter who had just been elected president of the Fire Fighters (IAFF) in Wisconsin, created a national buzz with his fresh, eloquent defense of the collective bargaining rights of public employees. Now Mitchell is running for lieutenant governor as part of the state's upcoming recall elections.
The Wisconsin recall election is focused on Gov. Scott Walker, but there are several other elected officials many Wisconsinites hope to recall next month as well—and Lt. Gov. Rebecca Kleefisch is among them. IAFF has launched a multicity media launch of Fire Fighters for Mahlon Mitchell, which includes a 30-second TV ad illustrating how Mitchell has put his life on the line to protect and serve the public for the past 15 years and is now ready to take his experience to the statehouse, where he will work to end the division in Madison.
The ad also ties Rebecca Kleefisch’s record directly to the worst of Walker's, highlighting the attacks on fundamental workers' rights in the state, the division they’ve caused in the state Capitol and the John Doe investigations into and indictments of close aides to Walker.
The TV ad notes that it's time to get Wisconsin working again—something Mitchell, a small business owner and a leader in his community who has helped run camps for young victims of fires, already has a far better record at than Walker. In fact, between March 2011 and March 2012, Wisconsin was the only state in the nation to have a significant decline in the number of jobs.
This initial ad, paid for by Fire Fighters for Mahlon Mitchell, will run statewide until the May 8 primary and will be accompanied by a social media campaign and get-out-the-vote efforts through the June 5 general election.