This week, the Labor Council for Latin American Advancement (LCLAA) launched a national campaign aimed at educating Latinos on the importance of voting a year before the presidential election. Latinos are the fastest-growing voter block and frequently play a decisive role in not only national elections, but in state and local elections in many parts of the country. The campaign will launch in the key states of Colorado, Florida and Texas and expand to other states.
Hector Sanchez, the executive director of LCLAA, explained the importance of Latino voters:
The Latino community is growing rapidly in the U.S., both in population and in our contribution to the economic and social life of this nation. Our voters are eager to find candidates who take them seriously and are ready to invest in the economy, improve our schools and immigration system and defend our rights.
Latino workers like Christian Hurtado know the value expanding the power of their collective voice:
I know firsthand how important it is to advocate for our community. My father died at his job from a fatal fall. He couldn’t ask for more safety precautions or trainings because he was undocumented and voiceless. Accidents like my father's are preventable if we collectively harness our political and economic power. Voting is the vehicle that can help Latinos gain that power to change our outlook in this country.
Julie Gonzalez, a worker from Colorado, says that electoral power is important in achieving progress on issues important to Latinos:
Latinos cannot stand idle while politicians continue to ignore our community. We must educate Latinos this election cycle to hold every elected official accountable. This starts by knowing where every candidate on the ballot in 2016, local and national, stands on the issues important to us.