It’s time for Southwest Airlines to share the “LUV”, and that’s the message the airline’s ground workers in contract negotiations with the airline will deliver to Southwest management Wednesday on “LUV” Day.
Members of Transport Workers (TWU) Local 555, representing Southwest’s 9,000 ground workers, will be joined by TWU Local 556 members, representing Southwest’s 11,000 flight attendants, to deliver special Valentine’s Day cards wishing executives a happy “LUV Day,” with a message about serving customers, ensuring a solid future, negotiating fair contracts and keeping the “LUV” alive.
“LUV” is Southwest New York Stock Exchange symbol and has been widely used in the airline’s ad campaigns over the years.
The ground workers’ union and Southwest management have been in contract negotiations since July 2011, with almost no progress made in reaching an agreement. Says: TWU Local 555 President Charles Cerf:
While our message is intended to be lighthearted, it does not change the serious nature of our ongoing contract negotiations. Our members do not understand why a company with a $421 million profit last year is asking for concessions. This new approach to labor relations is disappointing and we encourage management to remember that working harmoniously with Southwest’s workers in the past has significantly contributed to the success of our airline and benefited not only employees, but our customers..
The flight attendants are standing in solidarity with their ground colleagues, says TWU Local 556 President Stacy Martin:
Our members support TWU Local 555, and our participation is intended to display our unity and highlight the unique culture at Southwest Airlines. This airline should continue to honor Herb Kelleher’s legacy and not take steps that will make it a legacy carrier.
Appropriately, Wednesday’s action will take place at Southwest’s corporate headquarters at Love Field in Dallas.