Insurance giant Allstate is terminating profitable long-standing agents who aren’t meeting arbitrary performance goals according to a lawsuit filed in a New Jersey court by the National Association of Professional Allstate Agents (NAPAA).

In August, NAPAA voted to affiliate with the Office and Professional Employees (OPEIU) and OPEIU is supporting the agents’ fight with a pledge to match dollar for dollar contributions from individual, up to $25,000.

NAPAA Executive Director Jim Fish says that after decades of happily taking the profits that its agents generated, and terminating agents only for compliance issues or egregious conduct, Allstate has upped the ante by demanding more and more production from its agents in recent years.

Allstate is terminating an unprecedented number of agents for failing to meet its arbitrary performance goals.

The lawsuit is designed to subject Allstate to New Jersey’s demanding franchise laws—which prevent termination of ‘franchise’ without good cause and that prohibit ‘unreasonable standards of performance’—as well as to scrutinize, and hopefully reform, the company’s unreasonable ‘Expected Results’ quotas.

Click here for more from NAPAA and here for more on its affiliation with OPEIU.