Check out this new video from Transport Workers (TWU) Local 555 that is seeking a fair contract with Southwest Airlines. Trends come and go, but integrity is forever. TWU members hope Southwest gets the message. 

It’s time for Southwest Airlines to share the “LUV,” and that’s the message the airline’s ground workers in contract negotiations with the airline will deliver to Southwest management Wednesday on “LUV” Day.

Members of Transport Workers (TWU) Local 555, representing Southwest’s 9,000 ground workers, will be joined by TWU Local 556 members, representing Southwest’s 11,000 flight attendants, to deliver special Valentine’s Day cards wishing executives a happy “LUV Day,” with a message about serving customers, ensuring a solid future, negotiating fair contracts and keeping the “LUV” alive.

The 2,900 fleet, passenger service and reservation employees at AirTran Airways voted to join the Machinists (IAM).

The National Mediation Board conducted the Internet and telephone vote between Feb. 28 and March 28, 2011. The IAM already represents passenger service and reservation employees at AirTran’s proposed merger partner, Southwest Airlines.