Tom Dalzell is business manager and financial secretary of Electrical Workers (IBEW) Local 1245, which represents electrical workers in the state of Nevada (excluding Las Vegas) and Northern California. He describes how online organizing complements traditional organizing—and why both need to work together.
When I started with the United Farm Workers of America in 1972, some of the old hands taught me a trick: Before you organize people, you have to meet them. To meet them, you have to know where they are. Back then, that meant fields, parking lots where crews gather in the morning, their homes and the occasional bar. Now, with more than 500 million people on social networks like Facebook, that means going online.