It’s no secret that many people have little or no exposure to unions. They buy into the stereotypes about unions or they simply feel no connection. How do we cut through hostility and indifference? What are the best ways to communicate with key audiences that are especially open to unions—young people, African American workers, Latino workers and women? It’s time to reintroduce unions to America—by what we do every day. Learn 10 things to do to change how people see unions. See best practices from affiliate unions, state federations and central labor councils. And hear what testing shows are the most compelling social media messages from one of the country’s leading social media strategists.
• Liz Shuler, Secretary-Treasurer, AFL-CIO
• Brandon Weber, Curator of Workonomics at Upworthy
• Christopher Policano, Director of Communications, AFSCME